PEET DULLAERT

Zhaoyi Yu is a London-based fashion designer who launched his namesake label with a focus on custom-order collections. He made his highly anticipated debut at 2024 London Fashion Week with his first collection “GLIMPSE” at the prestigious Waldorf Hilton Hotel. Recognised as one of the industry’s most exciting young talents by 10 Magazine, Zhaoyi Yu is quickly becoming a name to watch. His work has notably been featured in publications including Vogue, ELLE, Marie Claire and Harper’s Bazaar. 

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His designs are celebrated for their technical precision, innovative textiles, and storytelling. His designs have already captured the attention of high-profile figures such as Georgina Rodriguez, Kali Uchis, Shu Qi, Charlotte Tilbury, Michelle Visage, and Fan Bingbing. Each piece is a testament to Zhaoyi's dedication to craftsmanship and his ability to create garments that resonate on an emotional level. 

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One of the standout features of this collection is his innovative use of traditional Chinese mother-of-pearl inlay craftsmanship. This technique, typically seen in decorative arts, has been reimagined into wearable art pieces that evoke the softness and strength of ocean shells. The result is a series of garments that embody the fluidity, vulnerability, and inclusivity that define the brand’s aesthetic. These pieces showcase the brand's dedication to preserving cultural heritage while highlighting the designer’s commitment to pushing the boundaries of fashion through textile experimentation.