VIRTUOSE 2024
 The Artistry of Couture

Organized by the Hong Kong Fashion Designers Association (HKFDA) and sponsored by Cultural and Creative Industries Development Agency, "VIRTUOSE: The Artistry of Couture" will take place in late November, 2024, as a programme of the inaugural Hong Kong Fashion Fest presented by the Government of the Hong Kong Special Administrative Region. The event aims to create an important occasion that connects the fashion circles of the Mainland, Hong Kong, and the global community, providing a rare opportunity to appreciate the exceptional craftsmanship of couture designers worldwide while positioning Hong Kong's status as a pivotal fashion hub and a cultural bridge between The East and The West.

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A Tribute to Couture Fashion

As an indispensable part of the ever-evolving fashion industry, the unchanging essence for designers lies in their initial aspirations—creativity, craftsmanship, and quality. These are the enduring pursuits of fashion designers, which can be exquisitely presented through couture, revealing the cultural backgrounds, cutting angles, stylistic attitudes, and depths of heritage of the designers through each stitch. Thus, the Hong Kong Fashion Designers Association, through "VIRTUOSE: The Artistry of Couture," aims to build an international fashion exchange platform based in Hong Kong, inviting four international couture designers from different regions to be the featured highlight of the event. Through the fashion show and trunk shows, they will project their fashion philosophies and pay tribute to couture, the pinnacle of art in fashion.

 

The Intersection of Four Fashion Cultures

International couture designers including Charles de Vilmorin from France, Mohamed Benchellal from the Netherlands, Cheney Chan from the Mainland, China and Kay Kwok from Hong Kong, China will embody the nutrients of their different local cultures, reflecting personal styles and the depth of fashion history through various perspectives Using couture; the pinnacle of art in fashion; the designers will illustrate the evolution and timeless elements of fashion in an inter-cultural dialogue. While creativity, craftsmanship, and technology evolve with advancements, the artisanal pursuit that is comparable to fine art remains unchanged. "VIRTUOSE: The Artistry of Couture" will similarly showcase the poetry and essence of fashion design through diverse forms and techniques, emphasizing visionary sustainable design and intricate fashion details, facilitating inspiration among fashion designers, couture clients, media, and industry professionals from different regions.

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“In this tapestry of couture, diverse designers unite, weaving stories that spark a dialogue of culture and creativity—a poetic feast for the eyes.”

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Bonita Cheung
Conceptual Conductor